The pricing of production and consumption behaviors have to harmonize. In the case of a single person (artisan producer) harmonizing means being the same. Commodity pricing maps to “just making money”. Differentiated-brand-pricing maps to making meaning in your own life. Etc.
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For orgs the harmony can be subtler. Low-cost leadership maps to making meaning for yourself via high intelligence operational scaling for mass production. The customer will get commodity value out of the $5 widget but you’ll brand-value the $50 million state-of-the-art factory.
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A disconnect-by-design could happen if you want to attract a specific audience through pricing, and e.g. price low despite the act of providing the service being valuable to you
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