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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 12 Jan 2019
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      Podcasts imo a true problem-to-be-solved (in Clay Christensen sense) medium. Very few people actually prefer audio as a medium to consume information. It mainly solves the "boring commute" or "boring chores" problem. Change my mind.

      58 replies 13 retweets 162 likes
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    2. Venkatesh Rao‏ @vgr 12 Jan 2019
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      Corollary: screencasts are an under-rated medium. While a lot of people DO like consuming a visual+audio track, it demands full attention if you're combining the two. Or at least, high-interrupt (glance to grok every new slide, which will be 1 every 1-2 minutes at a minimum)

      2 replies 0 retweets 16 likes
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    3. Venkatesh Rao‏ @vgr 12 Jan 2019
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      Corollary 2: When context overrides purpose the content is not *serious*. Unless there is a serendipitous match (eg. music is audio-only context and fit to purpose). You wouldn't try to teach geometry in a podcast for eg. except to the blind

      1 reply 0 retweets 13 likes
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    4. Venkatesh Rao‏ @vgr 12 Jan 2019
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      Corollary 3: If you're putting your content in podcast form when that is NOT the form best-suited for the purpose, you're implicitly declaring it's not that important. It's a nice-to-have time filler.

      7 replies 1 retweet 16 likes
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    5. Venkatesh Rao‏ @vgr 12 Jan 2019
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      As you might have guessed, I'm trying to firmly talk myself out of doing a podcast 😂

      8 replies 0 retweets 31 likes
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    6. Venkatesh Rao‏ @vgr 12 Jan 2019
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      A way to test whether your content is actually a match to the medium or you're doing the "solve the boring commute problem" distribution hack, is to ask if it's easily substitutable by a *different* podcast that doesn't serve the same purpose.

      2 replies 1 retweet 13 likes
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      Venkatesh Rao‏ @vgr 12 Jan 2019
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      Example: If I'm reading 1 python tutorial and it sucks, I'm going to go look for a different one. I'm not going to randomly read about Ukraine instead. But with a podcast, I suspect if you don't like the lifehacks podcast, you might substitute a politics one of similar length.

      11:23 AM - 12 Jan 2019
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      • Zach Kowalik Bowl of petunias 🎙 Piyush Maverick Tainguriya Customer Support🎙 Paul Anthony Williams Sagar Dubey Charlie Starnes Stephen Nathaniel Koloc Cyril Sam
      2 replies 1 retweet 14 likes
        1. New conversation
        2. Venkatesh Rao‏ @vgr 12 Jan 2019
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          Replying to @elmkast

          Books are much less mutually substitutable. If I'm in the mood for sci-fi, and my favorite author is not available, I'll probably read a similar sci-fi author, not a romance or thriller. This is in part because a book assumes a much less constrained context.

          0 replies 0 retweets 1 like
        3. End of conversation
        1. New conversation
        2. Patrick Atwater‏ @patwater 13 Jan 2019
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          Replying to @vgr

          I love podcasts and think you'd be a great guest of podcasts though your ideas tend to digress too much for a good podcast. The best podcasts require a ton of curation and prep prior to recording. Think .@HardcoreHistory or RevolutionsPodcast Too many come off as ramble-eya

          1 reply 0 retweets 1 like
        3. Patrick Atwater‏ @patwater 13 Jan 2019
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          Replying to @patwater @vgr @HardcoreHistory

          Audio also works for live interviews where there's an important open question and a key person w insight For example a key political event and someone in that arena who can actually speak candidly Or an open technical question that someone in the trenches can inform

          1 reply 0 retweets 0 likes
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        1. Jordan Jackson‏ @samehueasyou 12 Jan 2019
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          Replying to @vgr

          its tough to say that podcasts serve only one job. Certainly, the commute is a ‘help me not be bored’ job but there are also many others. In that sense you are correct the audio medium simply works because the context constraints of learning. For example... When (situation)

          0 replies 0 retweets 1 like
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