Podcasts imo a true problem-to-be-solved (in Clay Christensen sense) medium. Very few people actually prefer audio as a medium to consume information. It mainly solves the "boring commute" or "boring chores" problem. Change my mind.
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Example: If I'm reading 1 python tutorial and it sucks, I'm going to go look for a different one. I'm not going to randomly read about Ukraine instead. But with a podcast, I suspect if you don't like the lifehacks podcast, you might substitute a politics one of similar length.
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A contrasting way to test for medium-compatibility could be to ask whether someone familiar with either medium or content would be captivated from the get-go. For existing audience, mere exposure and habits reduce substitutability over time
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