Podcasts imo a true problem-to-be-solved (in Clay Christensen sense) medium. Very few people actually prefer audio as a medium to consume information. It mainly solves the "boring commute" or "boring chores" problem. Change my mind.
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Corollary 2: When context overrides purpose the content is not *serious*. Unless there is a serendipitous match (eg. music is audio-only context and fit to purpose). You wouldn't try to teach geometry in a podcast for eg. except to the blind
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Corollary 3: If you're putting your content in podcast form when that is NOT the form best-suited for the purpose, you're implicitly declaring it's not that important. It's a nice-to-have time filler.
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As you might have guessed, I'm trying to firmly talk myself out of doing a podcast
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A way to test whether your content is actually a match to the medium or you're doing the "solve the boring commute problem" distribution hack, is to ask if it's easily substitutable by a *different* podcast that doesn't serve the same purpose.
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Example: If I'm reading 1 python tutorial and it sucks, I'm going to go look for a different one. I'm not going to randomly read about Ukraine instead. But with a podcast, I suspect if you don't like the lifehacks podcast, you might substitute a politics one of similar length.
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End of conversation
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Does this imply that people are looking for one medium to engage all of their attention?
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No, they're looking for the medium that fits the purpose rather than the context. If you're learning geometry, that dictates visuals+audio+ interactive homework exercises. If you try to do it in a podcast, it will suck ass. When context overrides purpose, content is not serious.
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