Corollary: screencasts are an under-rated medium. While a lot of people DO like consuming a visual+audio track, it demands full attention if you're combining the two. Or at least, high-interrupt (glance to grok every new slide, which will be 1 every 1-2 minutes at a minimum)
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Corollary 2: When context overrides purpose the content is not *serious*. Unless there is a serendipitous match (eg. music is audio-only context and fit to purpose). You wouldn't try to teach geometry in a podcast for eg. except to the blind
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Corollary 3: If you're putting your content in podcast form when that is NOT the form best-suited for the purpose, you're implicitly declaring it's not that important. It's a nice-to-have time filler.
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As you might have guessed, I'm trying to firmly talk myself out of doing a podcast
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A way to test whether your content is actually a match to the medium or you're doing the "solve the boring commute problem" distribution hack, is to ask if it's easily substitutable by a *different* podcast that doesn't serve the same purpose.
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Example: If I'm reading 1 python tutorial and it sucks, I'm going to go look for a different one. I'm not going to randomly read about Ukraine instead. But with a podcast, I suspect if you don't like the lifehacks podcast, you might substitute a politics one of similar length.
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“very few people prefer audio as a medium to consume information.” Seems like an iffy statement. I’d need evidence and I’d need the statement clarified. I definitely prefer to take in something like mathematics via text, but on the other hand I prefer hearing certain stories.
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I mean pure audio. Audio with a video or slides track is a different beast.
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That's a bold statement. I think there are definitely lots of good ones... it's a crowded, 10-year old field at this point. People are not idiots, and don't suck that much.
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Books are much less mutually substitutable. If I'm in the mood for sci-fi, and my favorite author is not available, I'll probably read a similar sci-fi author, not a romance or thriller. This is in part because a book assumes a much less constrained context.
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