The reach and longevity (17 mo, global) of the premium mediocre meme has amazed me. It would not have gotten very far even 2 years earlier. My theory is that we’ve been so starved of fun mind-candy in the last 2 years at less-than-MCU scale, it was like water in Sahara.
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Ignoring it won’t make it go away Unless it will, in which case, oops
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