The reach and longevity (17 mo, global) of the premium mediocre meme has amazed me. It would not have gotten very far even 2 years earlier. My theory is that we’ve been so starved of fun mind-candy in the last 2 years at less-than-MCU scale, it was like water in Sahara.
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I know this because in 2014-16 I could easily write 4-6 articles a year hitting that particular tone of light humor, my main ‘voice’ for a decade. In 2017-18 I managed it just once. I think most writers have had the same difficulty.
90% drop in fun-mining output from zeitgeist.
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I had that thought too and immediately repressed it. You had to say it aloud huh?
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Ignoring it won’t make it go away
Unless it will, in which case, oops

