The reach and longevity (17 mo, global) of the premium mediocre meme has amazed me. It would not have gotten very far even 2 years earlier. My theory is that we’ve been so starved of fun mind-candy in the last 2 years at less-than-MCU scale, it was like water in Sahara.
Conversation
I know this because in 2014-16 I could easily write 4-6 articles a year hitting that particular tone of light humor, my main ‘voice’ for a decade. In 2017-18 I managed it just once. I think most writers have had the same difficulty.
90% drop in fun-mining output from zeitgeist.
Replying to
This is real. Thought it was age but open to the more comforting idea that it’s global
1
Replying to
I had that thought too and immediately repressed it. You had to say it aloud huh?
1
1
Show replies
This Tweet was deleted by the Tweet author. Learn more


