I know this because in 2014-16 I could easily write 4-6 articles a year hitting that particular tone of light humor, my main ‘voice’ for a decade. In 2017-18 I managed it just once. I think most writers have had the same difficulty. 90% drop in fun-mining output from zeitgeist.
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What do you define as mediocre meme? Maybe it's just not your kind of meme. If anything we have so many memes the lifespan of any given meme is shorter
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