Question for the bloggers: How do you decide which post in your backlog to write next?
My internal algo is something like: brand relevance * long-term ROI (SEO value, whether it's Evergreen content, etc) * Effort Required * How Excited I am about it.
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I can’t decide this at all. Posts that decide to finish choose me instead.
I suspect I only like finishing “one-way door” posts that represent me taking a risk saying something I can’t unsay. Feeling blocked = feeling too cowardly to walk through one or having none available.

