I’m seeing an interesting parallel between my work gigs on energy transition stuff (fossil fuels + combustion tech to renewables+electricity tech) and personal life efforts to gradually move to a plant-based diet. Cc
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Cooking meat over an open fire is a very old human ritual. I don’t see it going away any time soon.
That said, top chefs & restauranteurs need to lead the charge on presenting alternatives to the public. It’s risky bc people eat what’s familiar but more options = more successes.
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It's already a dated ritual. Barbque/kebab culture is a special-experience thing. Most meat is not cooked that way today anyway :)
Depends where & how you live - but point taken.
I just don’t think people will give up their real meat so easily. And while there’s demand there will be supply. So like I said, the tastemakers need to lead the charge on demand.
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Yeah, as with energy, it's the aggregates that count. As % of protein needs met by plants increases and economy starts to shift in response, it will get more and more normalized. People didn't think it would be possible to reduce smoking to a culturally marginal behavior either.
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