I honestly don’t much care what direction I’m headed so long as it doesn’t hurt anybody, pays bills, and is fun. Instead of steering, if I get bored, I increase, not explicit risk, but brinkmanship. Pushing things to see how far they can go without breaking. Crash-only steering!
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It’s also become clear to me that software eating the world is central to effective climate action. It’s the only metalever that can act fast enough, broadly enough across all the levers. It is also how everything else gets operationalized. But that’s a story for another day.
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Anyhoo... Moral of story: don’t even think about steering until music slows and the groove starts to feel like a rut. If steering feels easy, check momentum. I’ll bet it isn’t there. Steer by forced-hand, crash/crisis, or run-off-cliff if you can. Momentum is THAT valuable.
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But in the rare cases real steering is called for: science it to death, bring all the momentum into play, and treat it like an aircraft carrier turn, not a juvenile “pivot” fueled by the the latest pot-smoking session. It’s a bet the momentum-farm self-disruption. Not a joke.
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It’s resolutions season. Fun exercise and it’s always good to send out reflections to people affected by your potential steering, whether it’s just your wife and cat like me, or a 100,000 person org. But the best resolution might be NO resolution. No steering. Unless you must
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End of conversation
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