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something about the assumptions behind Tiago's take bugs me but I can't put my finger on it. maybe the underlying lionization of the "super successful". and yeah I agree with you, both cigarettes and soda are fairly benign in moderation.
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There’s a startup investing rule of thumb that says it’s better to knock one thing out of the park and screw up/phone-in most other things than to get most things to “very good”. Tiago is right, but you’re also right that it’s very counterintuitive.
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Replying to and
What I meant by assumptions was that something beyond the take itself feels off to me. Something about why the take is even "a take". Like, why is it surprising?
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