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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

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Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Venkatesh Rao‏ @vgr 25 Dec 2018
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    @benthompson holiday hypothesis for you to mull re: Patreon... aggregation is “bad” if all you’re doing is aggregating an audience with cultural curation and no real tech leverage. Bad in the sense of leading to toxic cultural dynamics. Either aggregate with tech or not at all.

    9:05 PM - 25 Dec 2018
    • 1 Retweet
    • 17 Likes
    • Paul Campbell (DINOS 17-5) Corn Woman 🌽 brrr Seitz Jeffrey MacIntyre 🎯 Godiva Mahoney dotglum Avy Faingezicht Paras Chopra Drew
    5 replies 1 retweet 17 likes
      1. New conversation
      2. Ben Thompson‏Verified account @benthompson 25 Dec 2018
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        Replying to @vgr

        https://stratechery.com/2018/zillow-aggregation-and-integration/ …

        1 reply 1 retweet 11 likes
      3. Venkatesh Rao‏ @vgr 25 Dec 2018
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        Replying to @benthompson

        Oh I think I missed that issue... don't follow the real estate subplot but yeah makes sense that Zillow is a real-estate media company the way Patreon is a... something media company.

        1 reply 0 retweets 5 likes
      4. 2 more replies
      1. New conversation
      2. Sam Bhagwat‏ @calcsam 25 Dec 2018
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        Replying to @vgr @benthompson

        do we need aggregation theory for this? or just theory around strength-of-communication channels and relative ease to mobilize mobs?

        1 reply 0 retweets 0 likes
      3. Venkatesh Rao‏ @vgr 25 Dec 2018
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        Replying to @calcsam @benthompson

        Maybe a cultural-aggregation theory. Rent-a-mob. A crowd which owns its creators is basically a stable echo chamber of mutual reinforcement. It's a thing worth owning, but there's a cultural cost to extracting a rent from it. It's a pump to extract trust from commons.

        1 reply 1 retweet 3 likes
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      2. Naveen Mishra‏ @_naveenmishra 25 Dec 2018
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        Replying to @vgr @benthompson

        Isn't aggregate with tech saying don't take a moral ( falsely /signalling / whatever ) stance? And does that not force a broad market gotomarket strategy

        1 reply 0 retweets 0 likes
      3. Venkatesh Rao‏ @vgr 25 Dec 2018
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        Replying to @_naveenmishra @benthompson

        That's a weirdly negative way of putting it. It's not a "don't", it's a "do." You actually need to do some invention to not default to the cultural option. It's not false or signaling, it just is. Crowds on a medium acquire a cultural character.

        1 reply 0 retweets 2 likes
      4. 1 more reply
      1. New conversation
      2. Steve Faktor‏ @ideafaktory 25 Dec 2018
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        Replying to @vgr @benthompson

        Steve Faktor Retweeted Steve Faktor

        It's another way of saying it's a content curator, not a tech platform. Therefore, undifferentiated & difficult to defend when curation derails. Even if they were to embrace their editorial nature, aggregation is the least manageable way to achieve it.https://mobile.twitter.com/ideafaktory/status/1076503229897293825 …

        Steve Faktor added,

        Steve Faktor @ideafaktory
        How not to run a "platform" As @MLChristiansen's video sharply demonstrates, @Patreon is an editorial entity, not a technology or payments service, and must be treated as such. Essential reading for all creators: 'Surviving Platform Risk' https://www.ideafaktory.com/platform-risk-devours-digital-entrepreneurs/ … https://twitter.com/Timcast/status/1076494242095292416 …
        Show this thread
        1 reply 0 retweets 2 likes
      3. Steve Faktor‏ @ideafaktory 25 Dec 2018
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        Replying to @ideafaktory @vgr @benthompson

        Similar issue at Medium, which has embraced its editorial identity. Like patreon, it raises paltry sums for most of its creators & is entirely dispensable.

        0 replies 1 retweet 4 likes
      4. End of conversation
      1. Saurabh Sharan‏ @saurabhsharan 25 Dec 2018
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        Replying to @vgr @benthompson

        I think the "leverage" is amortizing the transaction cost from donating a small amount to many creators. I agree though, Patreon should be more like Stripe, i.e. something you embed into your existing site rather than a standalone product. (Doesn't solve censorship issue though)

        0 replies 0 retweets 1 like
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