The defense of things being "taken out of context" used to be a good one when discourses were strongly contained to single contexts. It isn't anymore. Writing in a potential-context-aware way is a reasonable expectation for 2018 media technology landscape.
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Either properly leakproof what you say so it either doesn't travel to other contexts or is incomprehensible in them (latter is my strategy...)
...OR learn to write in a way where you can see potential "unbundling" faultlines and make the pieces stand-alone in a context-free way.
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Part of the problem is that with social media, your "conversations" can be turned into "publications" without your knowledge or consent.
If I know something is going to be shares, I'll write it in an OOC-aware mode, but if my tweets go viral, I'm SOL.
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Yes, venture-backed "social media" platforms are really viral content farms, that profit from inducing a pervasive mindset of "always be performing". Publish or log out. The fact that they can be used for 1:1 conversations is an incidental side effect, a loss-leader.
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