Idle challenge to brand watchers... what 23 products/lifestyle choice variables would you pick if you were to design a "brand genome" to identify people? (eg: jacket, shoes, backpack/purse, phone, grocery store, protein source...)
tag: @tobyshorin @chaykak @kneelingbus etc
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— Office space provider — Form of caffeine / stimulant — Ideal headphone size
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Social media platform usage (FB/Twitter/Instagram/nothing/etc) Residential location (neighborhood, urban vs suburban) Commuting behavior + transportation mode Vacation destinations/frequency of travel Sports fandom or lack thereof
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Sneaker brand + model Meme accounts followed on instagram
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Hmm some of these won't generalize to whole population...everybody has a phone and wears shoes, but not everybody follows meme accounts There's really a crying need for something better than Claritas PRIZM style dinosaur personas. There's a live brand-genome product idea here
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I mean that's precisely what facebook already is
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Hehe good point :D But I'm thinking a more analytical top-down model with a narrative logic to it rather than raw data+machine learning... for the rest of us and for purposes beyond selling ads
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allow me to introduce you to the starter kit memepic.twitter.com/wxOvd2pF8V
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aaah
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Replying to @vgr @tobyshorin and
Also have some ideology bingo cards.pic.twitter.com/xg8E7hLjkH
0 replies 0 retweets 0 likesThanks. Twitter will use this to make your timeline better. UndoUndo
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