Idle challenge to brand watchers... what 23 products/lifestyle choice variables would you pick if you were to design a "brand genome" to identify people? (eg: jacket, shoes, backpack/purse, phone, grocery store, protein source...)
tag: etc
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— Office space provider
— Form of caffeine / stimulant
— Ideal headphone size
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Social media platform usage (FB/Twitter/Instagram/nothing/etc)
Residential location (neighborhood, urban vs suburban)
Commuting behavior + transportation mode
Vacation destinations/frequency of travel
Sports fandom or lack thereof
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Sneaker brand + model
Meme accounts followed on instagram
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Hmm some of these won't generalize to whole population...everybody has a phone and wears shoes, but not everybody follows meme accounts
There's really a crying need for something better than Claritas PRIZM style dinosaur personas. There's a live brand-genome product idea here
I mean that's precisely what facebook already is
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Hehe good point :D
But I'm thinking a more analytical top-down model with a narrative logic to it rather than raw data+machine learning... for the rest of us and for purposes beyond selling ads
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I'm an IACJ (Instagram Adidas Coffee Jeans)
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