Idle challenge to brand watchers... what 23 products/lifestyle choice variables would you pick if you were to design a "brand genome" to identify people? (eg: jacket, shoes, backpack/purse, phone, grocery store, protein source...)
tag: @tobyshorin @chaykak @kneelingbus etc
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I mean that's precisely what facebook already is
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Hehe good point :D But I'm thinking a more analytical top-down model with a narrative logic to it rather than raw data+machine learning... for the rest of us and for purposes beyond selling ads
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I'm an IACJ (Instagram Adidas Coffee Jeans)
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