Idle challenge to brand watchers... what 23 products/lifestyle choice variables would you pick if you were to design a "brand genome" to identify people? (eg: jacket, shoes, backpack/purse, phone, grocery store, protein source...)
tag: etc
Conversation
Hmm perhaps terroir is a better metaphor than genome.
— Office space provider
— Form of caffeine / stimulant
— Ideal headphone size
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6
- own / rented house
- with or without a hand watch
- color of the socks 😀
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materiality of garment, jewelry or lack of, location of home, location of workplace(s)
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No single item identifies people. It’s the combination, as in genetics, that matters. At minimum, a triangulation of variables.
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Because of copying - staying original eternal struggle: it is impossible. Even if successful, result would be highly correlated to income brackets.







