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Couldn't disagree more... Like just things in life, it's a siding scale -- a spectrum -- between high per unit value/differentiated and low per unit value/commoditized...
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Architecture is the primary battleground of mainstream cults. Your cult becomes normalized in proportion to the amount of real estate it controls. Dumb cults invest in statues and one-of-a-kind unique properties like fancy temples. Smart cults invest in mass commodity building.
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