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The more I think about the argument in this thread, the more I like it. If someone with the relevant expertise wants to collaborate on a rigorous product/service landscape analysis and interview execs and stuff, this would make an actually useful report/webinar/HBR type feature.
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There’s a trend in the business world I’d like to call out: the Consumerization of Employment (CoE). Employment relationships now have the structure of consumption/shopping relationships. This rhymes with consumerization of IT and BYOD (bring your own device) a decade ago.
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