Principle of plausible deniability: Don’t measure what you don’t want to manage.
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Corollary: if you don't want to, and others want you to, measure badly.
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And you need not manage what you measure if you do it thoughtlessly.
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Don't measure what you don't want others to tell you you should hence on manage.
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Cowperthwaite's rule: forbid measuring what you don't want anyone to manage.
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Measurement is a way to turn what we want into what we believe.







