Damn it’s only now, more than 14 months on, that I finally get why ‘premium mediocre’ caught on as strongly as it did.
Now how can I add a couple of useless flourishes and sell this new insight for $29.95? 
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I mean books really only need one idea! You could be our PM Malcolm gladwell
Thanks. Twitter will use this to make your timeline better. UndoUndo
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