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What makes the joke funny is the idea that an industrial mass-production process that strives to squeeze out all local variation might produce its own terroir. Which as it happens, is true. Cf: green-bean casserole.
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part of an essay about green bean casserole and midwestern identity
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There is an interesting tradeoff between excellence and tastefulness. Excellence requires consistency, to be well-posed. You need a reference ideal to go all six-sigma on anything. Tastefulness otoh requires constantly evolving variety, the leading "aha" edge of an essence.
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"The most excellent cookie" is always consistently the same, while "the most interesting cookie" (not tasty, interesting, as in the connoisseur's idea of the bleeding edge of cookieness) is a moving target driven by increasing understanding and sensitivity to nuances.
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best part is how Phoebe pronounces it all high falutin' French haute style -- "Neslay, Toulhoos" -- when it was just, mass produced Nestle-Tollhouse -- that's *marketing* 💎
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