But there's stuff going on here that's actually more interesting than the culture wars. See this thing on southern biscuits for eg. or Jiro dreams of Sushi. What is new here is not the obsessive nerding out, but doing so quantitatively.https://www.theatlantic.com/health/archive/2018/11/better-biscuits-south-thanksgiving/576526/?fbclid=IwAR3eipMrnyldUcfq38Okkoxqll5ErghSbsCR9D5H_MeM4CJ1CgvAonZqyUw …
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Basically, bro-ing a craft gives you an authoritarian high-modernist version of it (Myhrvold's approach is even called modernist cuisine after all). The antithesis is metis-ing a craft where no superstition is too silly to sacralize. Yin and yang of nerding out.
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What both lack is a sense of perspective on how much a particular topic is worth nerding out over at all. Both street vendors and McDonald's scale chains have the opposite bias: aggressively optimize only that which makes a difference to the bottomline. All else is wankery.
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