Channels would shuffle some paperwork around to give their advertisers some esoteric form of revolving ownership stake in the channel with micro-terms tied to the duration of the ads. Business as usual would be re-calibrated in half the time it’d take for a signed bill to kick in
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adtech crypto tokens would moon
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It means we’d buy almost 100% of our goods from mammoth companies who own the channels, like Amazon, Facebook, Google, etc. Innovation from new entrants would whither and die.
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a) would be instantly circumvented by channel owners rewriting ad purchase orders to be hyper-short-term ownership transfer contracts where the old owner operates it (“publishes the ad”) for you.
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Oh wait,
@brianduffytweet already said this... 23 hours ago (and much better). Way to show me tweet replies, Twitter.
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It would lead to a lot of creative solutions for getting away with illegal advertising or getting around it, and it would drive what is currently a big money industry underground, stimulating more use of digital cash & privacy protecting tools/techniques in the use of cybercoins.
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Short term: A lot of rich people would panic, prices would go up generally Long term: Product developers would be more thoughtful when building, less noise online, hyperlocal industries thrive again
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Lots of in kind exchanges. Money would be replaced with stock, as stock grants ownership in companies to get around the letter of the law. The stock market volume increases as massive amounts of stock get moved into and out of the open market. A lot more opportunities for graft
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don't even think about it ..we would not be communicating at this point :) I would not be able to get my scholarship from google and facebook. Shhh, don't tell anyone: google, FB and twitter are just a conspiracy to get adv money and to redistribute it to the masses :)
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modern advertising outside of flyers, word of mouth and possibly packaging is not lindy compatible
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