I suspect restaurant industry aggregator businesses are the most exploitative of all aggregators. Several mid-price restaurants I like seem have dropped out of online order/delivery networks. Maybe aggregators kill the middle. Only chains and high-end fine dining can survive.
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Margins are probably too awful in mid-range non-chain restaurants to support parasitic aggregators. While pretentious vanity business restaurants deserve their high extinction rate, it’d be nice if more basic ones found a survival edge with software rather than a predatory threat
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But it’s a pity they’re losing out of the online ordering market just to avoid the aggregators. A simple website that lets them own their order flow would be a boon to many of these businesses (often family run, hardworking, politicians-darlings outfits, just not tech-savvy)
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The problem is the startup costs if your restaurant has mostly delivery customers. Aggregators have enabled a “virtual only” restaurants, who can rent out kitchen space and don’t need the liabilities of a true physical location
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There is something like that called limetray in India. Although most mid priced restaurants tend to be bad here and the good ones franchise out into a chain.
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I think there are such SAAS products. Most of the restaurants we order from at on the aggregators but also try to direct you to their own site for ordering after you’ve heard about them, like on in-bag menu



