I suspect restaurant industry aggregator businesses are the most exploitative of all aggregators. Several mid-price restaurants I like seem have dropped out of online order/delivery networks. Maybe aggregators kill the middle. Only chains and high-end fine dining can survive.
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The problem is the startup costs if your restaurant has mostly delivery customers. Aggregators have enabled a “virtual only” restaurants, who can rent out kitchen space and don’t need the liabilities of a true physical location
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That's actually a great idea. Have a kitchen space that only delivers but brand it like the most luxurious restaurant ever. I think there was a guy that did this with his garden shed.
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There is something like that called limetray in India. Although most mid priced restaurants tend to be bad here and the good ones franchise out into a chain.
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I think there are such SAAS products. Most of the restaurants we order from at on the aggregators but also try to direct you to their own site for ordering after you’ve heard about them, like on in-bag menu
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