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Margins are probably too awful in mid-range non-chain restaurants to support parasitic aggregators. While pretentious vanity business restaurants deserve their high extinction rate, it’d be nice if more basic ones found a survival edge with software rather than a predatory threat
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But it’s a pity they’re losing out of the online ordering market just to avoid the aggregators. A simple website that lets them own their order flow would be a boon to many of these businesses (often family run, hardworking, politicians-darlings outfits, just not tech-savvy)
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Insights well taken. Thanks. For small scale aggregators ( specially at delivery end) probably working better. Closely worked with 2 restaurants ( independent). Spl at delivery end issues , hassles taken care of. No data though. Thanks.
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True - aggregator endgame is to replace all the middles. (hyper)Locals and Chains are out of scope of aggregation. Standard economics - (con/ag)gregate or differentiate.