Poll: When you design a product, service, or org, you should design for median users who are:
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fine, i'll invert it. here's when I'd design each case: smart and evil: any "high impact on failure" product smart and good: curated/narrow audience dumb and good: broad potential audience, growth phase dumb and evil: broad active audience, stability phase
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Twitter and Facebook appear to be "D&G" products but by their own success became high impact tools leveraged by "S&E" users
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