I really did not expect the level of philosophical, sociological and anthropological insight I am finding in this book
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I’m more reading it as strategic positioning re wife’s shoe brand: premium and luxury are massively different is a takeaway. labucq.com
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premium is mediocrity. Appeals to value, compares itself to other brands. Bourgeoise. Luxury brands don’t appeal to reason, they dominate their audience.
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Replying to
I think the author would say we’re premium. I think most of the fashion world for him lives in some confused superposition between premium and luxury. True luxury is like, Rolex
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