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I'm confident it's because at least one of the assumptions you've made about how the economic survival of businesses works is wrong. I'm not confident I know which one, though.
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Increasingly, they are not. Here in SF, despite a booming economy, half of the retail shops are empty on some streets. Within 5 years, the city will be nothing more than craft cocktail bars, artisan coffee shops, Soul Cycle studios, and Amazon Go shops.
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I would say that being able to touch the merchandise and just browse is a major advantage. I do order kitchenware online, for instance, but would prefer to buy it in a store if I had something between Target and fancy furniture stores to buy it from.
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