"Adoption disequlibrium" is a great term for this. Has also happened at Seattle airport between taxis and rideshare. It is now easier/faster to join the taxi line than the rideshare scrum.
BTW, analyzing this phenom generally is guaranteed viral hit for an aspiring tech blogger twitter.com/antoniogm/stat
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I doubt economists have tackled this since it is a specific operations research type thing when optimum shifts from FIFO queue to random-access then back to FIFO. Too much detail. Reminds of El Farol bar problem though, which is a more abstract example. en.wikipedia.org/wiki/El_Farol_
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It's also an asymmetric information problem? Can It can be solved by algorithms that make the decision for us? Not everyone should be redirected to that faster route, Starbucks should say you will get your coffee faster if you wait in line


