"Adoption disequlibrium" is a great term for this. Has also happened at Seattle airport between taxis and rideshare. It is now easier/faster to join the taxi line than the rideshare scrum.
BTW, analyzing this phenom generally is guaranteed viral hit for an aspiring tech blogger twitter.com/antoniogm/stat
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This reminds me of a graph theory concept known as Braess Paradox, except here it manifests in the "soft" network of mapped routes rather than the hard network of roads.
