I chose Apple because they're the only one I don't have a relationship with 
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They’re the gateway to your relationships with the world.
End of conversation
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Except Apple, all the other 3 are aggregators where the individual is the product!
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Apple hasn't set itself up to have the same Too Big To Fail totalitarian business model as the other three. If Apple disappeared it wouldn't cause a societal shock, people would just buy other brand gizmos. That seems trustworthy.
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no surprise on the results
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Amazon can take advantage of my info entirely in house. Maybe gives them less of an incentive to sell it to third parties?
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Wow ... I am surprised by this and it's kinda ironic considering.
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Are we talking motives, or ability to execute? This is so hard I need to reboot myself
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