The effort stack in producing content:
Text: 1x
Good custom graphics: 2x
Audio/podcast: 4x
GIFs: 5x
Talking head video: 6x
+ Intercut slides: 8x
+ Ken Burns effects, whiteboarding: 9x
+ live action: 10x
+ animation: 15x
+ 2d interaction: 20x
VR/3d: 30x
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No, good gifs are surprisingly hard to craft. Even reaction gifs from movies are part of expensive movie productions remember.
