Conversation

The effort stack in producing content: Text: 1x Good custom graphics: 2x Audio/podcast: 4x GIFs: 5x Talking head video: 6x + Intercut slides: 8x + Ken Burns effects, whiteboarding: 9x + live action: 10x + animation: 15x + 2d interaction: 20x VR/3d: 30x
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Really good text that is carefully researched, rigorously accurate, flows beautifully, and engages attention: also 30x.
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