The effort stack in producing content:
Text: 1x
Good custom graphics: 2x
Audio/podcast: 4x
GIFs: 5x
Talking head video: 6x
+ Intercut slides: 8x
+ Ken Burns effects, whiteboarding: 9x
+ live action: 10x
+ animation: 15x
+ 2d interaction: 20x
VR/3d: 30x
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Well that’s orthogonal because corresponding effort VR would also scale 30x past regular VR, maintaining the ratio (30: 900)
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Just adding, Illustration is about a 10x effort.
What's the ROIs on these?
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you're missing vlogging which i can't decide is more or less effort than talking head video
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No, good gifs are surprisingly hard to craft. Even reaction gifs from movies are part of expensive movie productions remember.
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Where 0.02 is the starting budget and live action Ken Burns webinar is the expectation. #MarketingLife
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We’re building a no-code platform at BrandXR to address this for AR/VR/MR. No doubt XR will be a required platform within the next 2-3 years
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I would add: "Strong creative concept that is on brand, scalable, and emotionally engaging: 50x"
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Interesting. Do you think that the return on that content follows the same multiples?
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