What is the densest general interest writing you know of (ie that does not rely on either specialized jargon or require specialized background information on the part of the reader)?
Most general-purpose meaning packed into the fewest general purpose words.
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Borges, and (this probably betrays my lack of training, but) Parfit
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How China Became Capitalist by Ronald Coase and Ning Wang. I remember reading the few paragraphs about farmers, and learning more details than I learned in the 30 minute Planet Money episode about it.
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This is a bit different, but I've heard people complain that some of the writing of Walter Benjamin is so dense with insight that it's uncomfortable to read.
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