Think of this as the potential energy side of elan vital which is sort of a current/flux. Could you reimagine consumption behaviors to catalyze and enable such states? What does branding look like for such products?
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I think an interesting way to see how much is needed is to look at the careers of fiction authors. The publishers want everyone to be like Nora Roberts, but most authors want more variety and novelty than that. The consistency can be something like "from the mind of Neil Gaiman"
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Lois McMaster Bujold talks about how readers don't know how to ask for something new. They mostly just ask for "more of that please". She's successful enough that her name can sell books. There are common characteristics between books, enough it can be a brand.
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