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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

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Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 22 Sep 2018
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      A growth-and-future oriented mind relates to memories in a very different and unnatural way that requires a kind of learning. You have to remember in ways that don’t let the future be imprisoned by the past.

      1 reply 0 retweets 10 likes
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    2. Venkatesh Rao‏ @vgr 22 Sep 2018
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      It’s not about forgetting. If you forget the past you have no future either. Just a blooming-buzzing-confusion if a present. To be present in the present, the past needs to be an unsentimental memory, and the future as open as it can possibly be. A maximum potential mind state.

      1 reply 1 retweet 14 likes
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    3. Venkatesh Rao‏ @vgr 22 Sep 2018
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      Think of this as the potential energy side of elan vital which is sort of a current/flux. Could you reimagine consumption behaviors to catalyze and enable such states? What does branding look like for such products?

      2 replies 0 retweets 4 likes
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    4. Venkatesh Rao‏ @vgr 22 Sep 2018
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      I think this is the branding associated with the most hackable and designed-for-repairability type products. Where consumption segues towards production via maintenance. There is still sentimental memory but it’s of agency, not pleasure. An improvement.

      2 replies 0 retweets 5 likes
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    5. Venkatesh Rao‏ @vgr 22 Sep 2018
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      This can be even more reactionary of course as in sentimental memories of factory jobs. John Henry memories. Memories of mom’s apple pie might make you a sentimental bore but memories of being a steel-driving man might make you a resentful fundamentalist.

      1 reply 0 retweets 8 likes
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    6. Venkatesh Rao‏ @vgr 22 Sep 2018
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      Is there a way out of this bind? I think so. Still working out the details. Maybe I’ll continue this thread in a year or three if I figure it out.

      3 replies 0 retweets 12 likes
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    7. strangeattractor‏ @strangeattracto 24 Sep 2018
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      Replying to @vgr

      What, in all you just said, is a bind?

      1 reply 0 retweets 0 likes
    8. Venkatesh Rao‏ @vgr 24 Sep 2018
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      Replying to @strangeattracto

      That marketing and design appear necessarily reactionary

      1 reply 0 retweets 1 like
    9. strangeattractor‏ @strangeattracto 24 Sep 2018
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      Replying to @vgr

      A brand needs to be consistent about something. To identify consistency, designers and users need memory. In order to market something, it needs to be presented with concepts that the buyer is familiar with.

      1 reply 0 retweets 0 likes
    10. strangeattractor‏ @strangeattracto 24 Sep 2018
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      Replying to @strangeattracto @vgr

      How do you get from "some amount of consistency and familiarity is required", to "design and marketing must be reactionary"? I think "reactionary" implies more than simple consistency and familiarity - it is something like a cargo cult of the past.

      1 reply 0 retweets 1 like
      Venkatesh Rao‏ @vgr 24 Sep 2018
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      Replying to @strangeattracto

      I get to “some amount of reactionary” and “some amount of cargo cutting”

      7:07 AM - 24 Sep 2018
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        1. New conversation
        2. Alex Schleber  👽 😷‏ @AlexSchleber 24 Sep 2018
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          Replying to @vgr @strangeattracto

          OK flesh this out for me with examples of a few design-y brands: What is the sentimental memory that drives Apple iPhone branding? What about Porsche say? (the archetypes operating in this one are obvious, where is the "reactionary" bit?) Or whichever you prefer

          1 reply 0 retweets 0 likes
        3. Alex Schleber  👽 😷‏ @AlexSchleber 24 Sep 2018
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          Replying to @AlexSchleber @vgr @strangeattracto

          is every instance of prior performance -> trust -> "brand promise" (in branding speak) reactionary and/or automatically a cargo cult? Then how do you get to mass market consumer products at all...?

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. New conversation
        2. strangeattractor‏ @strangeattracto 24 Sep 2018
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          Replying to @vgr

          Hmm, I think I disagree. I think my point of divergence with your chain of reasoning is here: "when the desires become legible enough to pursue via a simpler mechanism than recreating the remembered experience" - there is not always a simpler mechanism, legible is not always hard

          1 reply 0 retweets 0 likes
        3. Venkatesh Rao‏ @vgr 24 Sep 2018
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          Replying to @strangeattracto

          If so then the minimum viable reactionary attitude is not zero

          1 reply 0 retweets 0 likes
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