The idea of branding as differentiation is a misunderstanding of this psychological phenomenon. You don’t want to keep adding real features till you are ‘unique’. The competition can *always* copy features given time and expired patents. You want to tap into illegible desires.
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What, in all you just said, is a bind?
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That marketing and design appear necessarily reactionary
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Try a Meisner acting course once. I got stuck in a similar funk and that really pulled me out. After all, what is acting if not letting go of your own story and choosing to (and being able to) adopt another one for a while.
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As someone who’s about as good at being unsentimental and future-oriented as the bad guy from Voyager - Year of Hell, I’m looking forward to reading about this!
Thanks. Twitter will use this to make your timeline better. UndoUndo
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