A sentimental memory is a persistent goal for which the associated desires are illegible to you. You can only let such a memory go when the desires become legible enough to pursue via a simpler mechanism than recreating the remembered experience. Brands are sentimental memories.
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This can be even more reactionary of course as in sentimental memories of factory jobs. John Henry memories. Memories of mom’s apple pie might make you a sentimental bore but memories of being a steel-driving man might make you a resentful fundamentalist.
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Is there a way out of this bind? I think so. Still working out the details. Maybe I’ll continue this thread in a year or three if I figure it out.
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End of conversation
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Some kind of prosumer agency? Create your own memories in the present, that can be recall in the future?
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