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There is a new emotional state going around that I call humblesmug. Smug but in a self-deprecating way. Smugness is the potential energy to the kinetic energy of bragging. So humblesmug is humblebrag potential. Not to be confused with smarm, which is self-important smug.
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So if you do anything of note at all, your only options are to be humblesmug or to be humblebragging (or real smug/bragging, is this a 2x2)? It seems like bad options all around 😆