Here's a major hypothesis: There can be only one grand narrative in a society at any given time, and it can only supply psyche energy to 50% of the people it is about. The other 50% have to find dark energy to live off of because they're socially dead. A no-free-lunch theorem.
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I wouldn't map it so directly to votes though. Most of the time, even if your candidate doesn't win, you don't switch from light to dark or vice versa. It's the rare election on which dark/light rides.
