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Hmm, idea: subway system as part of smartphone UX. Blue line train: take picture, share it on Instagram, share on email, save to Dropbox.
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There’s a striking parallel between being unable to navigate the increased complexity of a smartphone over a feature phone and being unable to navigate the multicultural chaos of a modern metropolis relative to a smaller city/suburb.
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Making subway transfers: green line to City Park, xfer to blue line to North Concord (fake egs) similiar to something like: take pictures on phone, want to transfer to computer to upload to blog or site, or compress and archive
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