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10y ago curation tech was very hard. The main approach, private/social bookmarking, basically failed entirely. Now all social media is effectively curation tech. The trick was to raise noise level so it went from optional conscientiousness to required sanity-preservation
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I'm not sure if that was the trick, The trick really was flipping the curation and social engagement mix. Bookmarking was 95% curation, 5% social engagement. Social media flips that. If you're engaged, you want a curated exp to continue staying so.