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Maybe: Any sufficiently advanced form of bullshit is indistinguishable from culture/meaning. Bullshit as fertilizer.
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I read and loved that book in a philosophy class pre-Trump, but yeah I wouldn't be sad to see a deeper dive now that we know just how prescient it was
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The first blockbuster book by the Heath brothers, Made to Stick, extracted the principles behind persistent urban hoaxes. This seems to be a conscious or unconscious extension of it with far more devastating consequences.
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