The phrase "last mile" reveals an interesting civilizational blindspot since the consumption locus is actually the middle of the journey of anything. The endpoint is landfill or recycling locus. If you set consumption locus =0, you get 1st and -1st miles...
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I think this is intimately related to disgust. Paradigm examples: shit and puke. We walk around with shit inside us, or the potential to puke, but few focus on this fact -- and it evokes no disgust normally -- for disgust requires a "NOT ME" flash. (self-disgust?"that's not me.")
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