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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Two-way (sending and receiving) short codes:

    Country Code For customers of
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    United Kingdom 86444 Vodafone, Orange, 3, O2
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    Haiti 40404 Digicel, Voila
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    Venkatesh Rao‏ @vgr 27 Jun 2018
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    Most people suck at sales/marketing because they like to connect individually to others. If you’re selling something, even 1:1, it’s usually best to appeal to a group identity. Tired: people only buy 2 things, happiness and solutions to problems Wired: People only buy belonging

    4:18 PM - 27 Jun 2018
    • 14 Retweets
    • 122 Likes
    • Divia Eden Ashish Kulhari 🐝 Therese Ulrika Lilja 🐝 ludovic bonnion Sam Golden pdziedzicz Jesse Weiss Çağlar Bozkurt Nancy
    9 replies 14 retweets 122 likes
      1. This Tweet is unavailable.
      2. Li7ardKing‏ @Li7ardKing 27 Jun 2018
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        Replying to @PereGrimmer @vgr

        I’m not following you here. Can you say that again?

        1 reply 0 retweets 0 likes
      3. End of conversation
      1. New conversation
      2. Li7ardKing‏ @Li7ardKing 27 Jun 2018
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        Replying to @vgr

        Damn. This is why I tune in.

        1 reply 0 retweets 1 like
      3. Venkatesh Rao‏ @vgr 27 Jun 2018
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        Replying to @Li7ardKing @TengoAl

        Buy my books. <Cool ingroup> is buying them.

        0 replies 0 retweets 7 likes
      4. End of conversation
      1. New conversation
      2. Toby‏ @tobyshorin 27 Jun 2018
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        Replying to @vgr

        The optimistic part of me believes in a horseshoe theory of brands where at the extreme end of the marketing spectrum corporations turn out to provide the same benefits and protections as religions

        1 reply 0 retweets 8 likes
      3. Gordon Brander‏ @gordonbrander 27 Jun 2018
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        Replying to @tobyshorin @vgr

        oh no.

        1 reply 0 retweets 0 likes
      4. Show replies
      1. Seneca‏ @cornbreadereum 27 Jun 2018
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        Replying to @vgr

        I exclusively work/partner with xyz, with xyz philosophy(s) who fundamentally understand and appreciate the benefits xyz. What are your thoughts and where do you stand with xyz?

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. visa is working on his ebook‏ @visakanv 27 Jun 2018
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        Replying to @vgr

        Yup. I’ve found that “X for Ingroup” is a killer sales pitch for anything. Cooking for Gemini’s. Salsa for Engineers. Instantly interesting to people. In the words of Godin, “people like me buy/do things like this”

        1 reply 0 retweets 6 likes
      3. Malcolm is back by the  🌎cean!‏ @Malcolm_Ocean 27 Jun 2018
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        Replying to @visakanv @vgr

        Hmm I should probably A/B test some taglines like this for https://complice.co  . Not sure what the right ingeoup is exactly though. "The to-do list app for goal-directed people." (a bit long) "...for visionaries" (a bit... something) "...for interesting people" (maybe?)

        3 replies 0 retweets 0 likes
      4. Show replies
      1. Tarak Parekh‏ @tparekh 27 Jun 2018
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        Replying to @vgr @amit_pande

        I couldn't resist pointing out that your Replies X Retweets = Likes :)pic.twitter.com/KxVmqno48Q

        0 replies 0 retweets 1 like
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