Damn. This is why I tune in.
-
-
-
Buy my books. <Cool ingroup> is buying them.
End of conversation
New conversation -
-
-
EVERY SALE that is due to the influence of the marketer (and not just providing info or proximity) works in some way at the identity level. * * * As I've often said, that is why the trend in modern society is to extremely extended adolescence (often lasting for life)-fill void.
-
I’m not following you here. Can you say that again?
- 4 more replies
New conversation -
-
-
Yup. I’ve found that “X for Ingroup” is a killer sales pitch for anything. Cooking for Gemini’s. Salsa for Engineers. Instantly interesting to people. In the words of Godin, “people like me buy/do things like this”
-
Hmm I should probably A/B test some taglines like this for https://complice.co . Not sure what the right ingeoup is exactly though. "The to-do list app for goal-directed people." (a bit long) "...for visionaries" (a bit... something) "...for interesting people" (maybe?)
- 4 more replies
New conversation -
-
-
The optimistic part of me believes in a horseshoe theory of brands where at the extreme end of the marketing spectrum corporations turn out to provide the same benefits and protections as religions
-
This Tweet is unavailable.
- 2 more replies
New conversation -
-
-
*Most* brands don’t but you don’t think of the really good ones as brands per se. Scientology is a great brand, a money-printing machine, and a religion to boot. They just happened to come at the problem from the other end of the horseshoe
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
2046 kids know
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.