Most people suck at sales/marketing because they like to connect individually to others. If you’re selling something, even 1:1, it’s usually best to appeal to a group identity.
Tired: people only buy 2 things, happiness and solutions to problems
Wired: People only buy belonging
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The optimistic part of me believes in a horseshoe theory of brands where at the extreme end of the marketing spectrum corporations turn out to provide the same benefits and protections as religions
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I exclusively work/partner with xyz, with xyz philosophy(s) who fundamentally understand and appreciate the benefits xyz.
What are your thoughts and where do you stand with xyz?
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Yup. I’ve found that “X for Ingroup” is a killer sales pitch for anything. Cooking for Gemini’s. Salsa for Engineers. Instantly interesting to people. In the words of Godin, “people like me buy/do things like this”
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Galaxy Brain: people buy only hatred of an outgroup
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I couldn't resist pointing out that your Replies X Retweets = Likes :)
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I want to argue this, but ultimately every refinement I try reduces back to your wired, but with more syllables.
You win again this round, Rao. ::shakes fist::
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