Conversation

Great NYT coverage of our work and advertisers' mental shift towards conscience at Cannes Lions festival last week. Are they funding loneliness and breakdown of democracy? "Advertisers Sip Rosé and Ponder Ethics in South of France"
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I'm curious to what extent these conscience-stricken advertisers overlap with the most successful, profitable advertisers. I think of it as an adverse selection industry that lag-tracks consumer sentiment rather than leading it.