True or false? New enterprise products (airliners, CRM systems, medical imaging equipment, new materials...) are adopted less frequently than consumer, but when they are, the diffuse much more rapidly. On average.
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Geoffrey Moore’s Chasm/Tornado/Bowling Alley theories are good on this, also Everett Rogers on Diffusion of Innovations
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Moore gets at it a bit with complex systems vs. volume ops in dealing with darwin, but doesn't directly address this point. Not familiar with what Rogers has to say on this.
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Sounds plausible, but hard to prove I think because individual companies adopt at different times, depending on when they bought the last thing, so I feel like diffusion looks slower.
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