remember that spring like 15 years ago where suddenly it became consensus knowledge that you should sneeze into your elbow instead of your hands that totalizing quality and rapid virality is what a properly weaponized ideology should aim for
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Heh that’s my core example of institution building in stuff I’m writing now. Idea had an interesting genesis. Afaict came from public health initiatives in Europe after H3N1 early 2000s. Kids in a CA high school called it the vampire sneeze and it took off in the US.
